Email
Phone
(781) 942-6793
Bio
Ms. Erica McNamara, MPH, is the Director of the Reading Coalition for Prevention & Support with the Town of Reading (2008-present) overseeing mental health promotion and substance abuse prevention projects. She managed the ten-year Reading’s Drug Free Communities grant project through the U.S. Substance Abuse & Mental Health Services Administration (SAMHSA) and the White House Office of National Drug Control Policy. She is a Certified Instructor for Mental Health First Aid USA and teaches the Youth, Adult, Public Safety and Higher Education courses. Prior to the Reading Coalition, she served as the Director of Adolescent Health & Youth Development at Lowell Community Health Center in Lowell, MA where she managed five after-school prevention projects. She was the Director/Principal Investigator of the Cambodian Youth Development Partnership funded by the U.S. SAMHSA Center for Substance Abuse Prevention. Ms. McNamara developed programs focused on Asset-Based Youth Development, Teen Pregnancy, HIV, STDs, Substance Abuse, Violence, and Gang Prevention blending innovative and evidence-based approaches. Ms. McNamara was with LCHC for 12 years and previously served as a VISTA (Volunteers In Service to America), Gang Outreach Worker, HIV Prevention Educator, and ESL Teacher. She graduated with Bachelor of Arts in Psychology from the University of Massachusetts Lowell. Additionally, she completed the Suffolk University Community Health Management Training and the Master of Public Health Programs at the University of Massachusetts Amherst. She has taught a range of evidence-based curricula including Creating Lasting Family Connections substance abuse prevention series, Reducing the Risk, and Changing Scenes. She has presented at both regional and national conferences including CADCA's Coalition Monumental Impact Conference, Massachusetts Connecting for Change Statewide Youth Summit, American Public Health Association, United States Conferences on AIDS, and the National HIV Prevention Conference.
The Reading Coalition for Prevention & Support, located at the Reading Police Department has a new job posting for the position of Outreach Coordinator.
The position is posted on the Town of Reading website
View the job description link at
https://www.readingma.gov/sites/g/files/vyhlif1116/f/uploads/2021_outreach_coordinator.pdf
View Reading Coalition's Annual Reports
Want to learn more about our coalition's performance?
View Coalition Grant Outcome report for 2014-2019
DFC_grant_Long_term_outcomes_overview.pdf
View Coalition Snapshot reports
6-page Reading Coalition Snapshot (2018)
MA-20410-10_Coalition_Snapshot_2018.pdf
10-page Reading Coalition Snapshot (2018)
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Want to learn more about our new name? RCASA is now Reading Coalition!
RCASA ANNOUNCES REBRAND TO READING COALITION FOR PREVENTION & SUPPORT
The name change positions the coalition to better serve Reading and propel it forward
READING, MA (1/2/20) – RCASA, a community coalition under the Town of Reading, within the Police Department that focuses on substance abuse prevention in Reading, announced today the coalition’s official rebrand to Reading Coalition for Prevention & Support.
Established in 2006, the coalition started as a community initiative focused on improving community collaboration and reducing substance abuse. Since then, the coalition has built capacity within our community to address this complex issue and implemented a number of prevention initiatives, while funded under the Drug Free Communities grant.
Today, the coalition, now funded under the Town of Reading within the Reading Police Department, offers programs and services, more suited to the new name. According to Bob LeLacheur, Town Manager, “Reading Coalition for Prevention & Support captures who we are today and what we are working towards not just with respect to substance abuse prevention but also mental health promotion". As the coalition rebrands, all initiatives will continue uninterrupted.
“Rebranding to Reading Coalition for Prevention & Support enables us to connect with a wider audience, continue expanding our programs and services, and ultimately better position us to serve the community” said Erica McNamara, Director of the Reading Coalition.
The Coalition will involve key stakeholders through a monthly Advisory Board gathering. Members have been appointed by the Coalition Director. The Coalition will continue to work closely with town, school, police, local parents and teens as they evolve their prevention efforts.
Dr. John Doherty, Superintendent of Schools shared “The coalition continues to be a valued resource in working with our school district.”
According to David Clark, Deputy Chief of the Reading Police Department, “The Coalition serves a key role within our department. We are one of the few police departments with an embedded coalition and this day-to-day collaboration on substance abuse and mental health is critical to our work.”
About Reading Coalition
The Reading Coalition for Prevention & Support is located at the Reading Police Department with a mission “to strategically address our substance abuse problem that youth in Reading, Massachusetts abuse alcohol, prescription drugs, nicotine, and other illegal drugs at unacceptably high rates that emerge early in adolescence, happen frequently, and indicate heavy use. To realize our mission, we will promote a healthy community environment using the strategic prevention framework to ensure everyone who lives, works, or goes to school in Reading can enjoy an optimum quality of life.” For more info about the Reading Coalition, its services and how to get involved, visit www.reading.k12.ma.us/community/readingcoalition
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The Coalition's Origin Story
In response to 110 opioid-related hospitalizations and nine overdose deaths (2003-2005), the Select Board of Reading appointed a committee in 2006 to address the town’s substance abuse problem. Because of the committee’s report, the Reading Coalition Against Substance Abuse (RCASA) was formed as a collaborative approach to substance abuse prevention based on the SAMHSA Strategic Prevention Framework (SPF). The Data Workgroup formed to gather and analyze data from police, EMS, Youth Risk Behavior Survey and a Coalition Readiness Survey. Focus groups and interviews with residents, faith leaders and emergency room staff yielded more data supporting the need for substance abuse prevention.
Following the assessment, leaders developed a logo, logic model, strategic plan and defined goals as:
1) Strengthen community collaboration
2) Reduce youth substance abuse.
From 2007-2012, grant funds from the White House Office of National Drug Control Policy and SAMHSA Center for Substance Abuse Prevention enabled paid coalition staff to establish an office at Reading Police Department, collect valuable data, train volunteers, engage youth and build capacity. According to stakeholders, staff and youth leaders built the momentum necessary to change policies. School Committee mandated a breathalyzer policy at dances, changed school search/seizure policies, added K-9 drug searches, added school substance use supports/sanctions, implemented new health classes and improved Chemical Health Regulations. The Select Board approved 17 liquor policy changes, Town Meeting passed a by-law prohibiting public marijuana consumption and youth inspired the Board of Health to ban tobacco sales in pharmacies. Police launched the first 24/7 medication drop off in the region and collected 10,000 bottles. Police rolled out a program for residents to text anonymous tips, enacted a Zero Tolerance Policy and initiated juvenile diversion programming.
RCASA influenced healthy social norms and reduced risk behaviors as measured by the Reading Youth Risk Behavior Survey (2005-2013). Among middle school age youth, lifetime alcohol use and alcohol use before age 13 declined by 10%. Current alcohol use and youth in cars with alcohol-impaired drivers went down three percent. Lifetime cigarette use decreased by eight percent. Marijuana use before age 13 went down six percent. More youth reported ‘having an adult to talk in school about their concerns’, an increase of five percent. Among high school age youth, lifetime alcohol use and current alcohol use declined seven percent. Impaired driving rates declined by three percent. Current cigarette use went down seven percent and lifetime marijuana use went down six percent. More youth reported ‘having an adult to talk in school about their concerns’, an increase of four percent.
From 2013-2019, RCASA continued with the support of federal funding to implement their strategic plan to reduce substance misuse and expanded efforts to promote mental health by launching the Mental Health First Aid program in Reading. In 2020, RCASA became the Reading Coalition for Prevention & Support. We have a new name but remain committed to the same mission. Learn are about our latest initiatives posted on this website.
Coalition Funding Status as of 8/3/21
On October 1, 2019, the Reading Coalition became fully funded under the Reading Police Department within the Town of Reading. Town funds currently support a full-time Director, Outreach Coordinator and Clinician. Staff offices are located at the Reading Police Department. There are two current vacancies: Outreach Coordinator (as of 7/15/21), Clinician (Position Opening to be posted soon)
The Director will continue to research potential funding prospects to support the coalition's work.
Coalition Grant Development
Prior to September 29, 2019, the coalition was primarily funded through grants. RCASA applied for 19 grants totaling $1,837,668 and were awarded $1,588,727 in grant funds to reduce substance abuse in Reading. This represents a success rate of 76% in an extremely competitive field.
Since 2006, the Town of Reading has dedicated match resources to support the coalition including office space at the Reading Police Department, Finance Oversight, and much more.
In 2019, the coalition completed their last federal grant year under the Drug Free Communities Program and transitioned to Town of Reading funding. The Director will continue to research potential funding prospects to support the coalition's work.
Most recent grant completed by the Coalition Director:
- 5-year grant for Coalition/Town of Reading to procure $625,000 from SAMHSA/White House Office of the National Drug Control Policy office for substance abuse prevention (APPROVED, ENDS 9/29/19)
Past Grants written and procured by Director:
|
Grant |
Source |
Amount |
Type |
Years |
Project |
Summary of Benefits |
|
Reading Hospital Trustees |
Board of Trustees |
$6,000 |
1x $2k, 1x $4k |
2016-2017 |
Interface Referral Service |
128 Reading families matched with Mental Health Service providers |
|
Project AWARE (President’s Projects of Significance) |
SAMHSA Mental Health |
$100,000 |
2yr grant |
2014-2016 |
Implement Mental Health First Aid training for school staff, police and community |
37 training classes taught by local instructors certified 608 adults in Reading |
|
Health Resources in Action (formerly Med. Found.) |
STATE PASS THRU- Tobacco Prevention |
$3,000 |
1x grant |
2012-2013 |
RCASA Youth Crew educated community stakeholders on tobacco advertising |
Youth conducted 4 community presentations on tobacco advertising and participated in 2 statewide events. |
|
The Medical Foundation |
STATE PASS THRU-Healthy Communities |
$10,000 |
1x grant |
2006 |
Reading Healthy Communities Project |
Developed RCASA Strategic Plan; Paid for consultant; 6 town staff trained in 9 month Healthy Communities model |
|
The Medical Foundation |
STATE PASS THRU-Healthy Communities |
$10,000. |
1x grant |
2008 |
RCASA Youth Crew Photovoice Project |
20 youth trained to use 10 digital cameras to shoot 1700 photos; 300 piece photo display created; Recognized by MADD and Community Anti-Drug Coalitions of America |
|
The Medical Foundation |
STATE PASS THRU- Tobacco Prevention |
$10,000. |
1x grant
|
2008 |
RCASA Youth Crew Block Project |
500 piece art display designed by local children; 25 classroom presentations for elementary children conducted by RCASA Youth on tobacco prevention |
|
Attorney General's Office (funds from Purdue Pharma lawsuit) |
STATE- Alcohol & Rx Prevention |
$71,966 |
1x grant |
2008 |
RCASA Training & Development Project |
Supported staffing costs; RCASA media products designed and advertised; Police training; surveys conducted; Selectman trained; youth and parent presentation; alcohol policies reviewed and changed. |
|
MA Exec. Office of Public Safety & Security |
STATE- Underage Alcohol Enforcement |
$45,000 |
1x grants (re-applied annually) |
2008-2017 |
Reading Police Alcohol Compliance |
Detectives Division trained in Alcohol Compliance Operations; Officers conducted compliance programs for all Reading licencees. |
|
Drug Free Communities |
FEDERAL- Office of National Drug Control Policy & SAMHSA Center for Substance Abuse Prevention |
$499,979. |
5 yr grant (renewal annually until 2012) |
2008-2012 |
Reading Coalition Against Substance Abuse |
1.5 FTE, evaluation services, in state and national training for RCASA staff and 2 officers, materials development, Text a Tip, Rx Round Up, Youth Crew Programs developed. |
|
SAMHSA Town Hall Event |
FEDERAL- Underage Drinking |
$3,000 |
1x stipend (applied annually) |
2008-2012 |
Community Dialogue Events |
RCASA hosted community dialogues focused on underage drinking. Youth recruited. |
|
Health Resources in Action (formerly Med. Found.) |
STATE PASS THRU- Tobacco Prevention |
$3,750 |
1x grant |
2011 |
RCASA Youth Crew Other Tobacco Product Surveys Project |
12 youth locally trained; 105 surveys of tobacco retailers; 67 adults locally trained; 7 youth & 1 adult received statewide training |
|
Health Resources in Action (formerly Med. Found.) |
STATE PASS THRU- Tobacco Prevention |
$5,000 |
1x grant |
2011 |
RCASA Youth Crew- Banning Tobacco in Pharmacies |
15 youth trained; Board of Health trained on key health and legal issues; Tobacco banned in 4 local pharmacies. |
|
Health Resources in Action (formerly Med. Found.) |
STATE PASS THRU- Tobacco Prevention |
$3,000 |
1x grant |
2012-2013 |
RCASA Youth Crew-Educating community stakeholders on tobacco advertising |
Youth conducted 4 community presentations on tobacco advertising and participated in 2 statewide events. |
|
SAMHSA |
FEDERAL Sober Truth on Underage Drinking |
$193,032 |
4yr grant (renewal annually) |
2012-2016 |
RCASA Underage Drinking Prevention Project |
To partially support staffing and supplies to implement changes in 7 areas to reduce underage drinking based on the University of Virginia APPLE Model. |
|
|
Total of completed grants |
$963,727 |
|
|
|
|
Grant Support for Reading Public Schools:
The RCASA Director edited the 5-year grant for School Department to procure $1.25 million to implement a School Climate project (APPROVED, 9/29/14, ENDS 9/29/19)
Previous funding proposals written by the RCASA Director (NOT FUNDED):
- 1 year grant to procure $20,000 from Lahey Clinic for RCASA and WAKE-UP to support a shared Eliot Recovery Coach to improve access to substance use disorder services for the Towns of Reading/Wakefield (not funded, 2019)
- 1-year grant for RCASA to procure $5,000 from Winchester Hospital Community Benefit Fund to partially support the Reading Interface Referral Service to improve access to mental health services (not funded, 2016)
- 2-year grant for police to procure $150,000 from the Attorney General’s Office to train police and school staff in Mental Health First Aid (not funded, 2014).
- 3-year grant for police to procure $73,941 from the MA Dept. of Mental Health to expand police training and diversion programming (not funded, 2013).